M
Meesho · via Lever
Assistant Manager - Ops
Bengaluru · India · On-site
Responsibilities
- Distributor Lead Generation & Market Mapping
- Identify and map high-potential distributors across FMCG, Personal Care, Home, Fashion and other relevant categories.
- Build a strong pipeline through market visits, referrals, industry networks, trade associations and cold outreach.
- Continuously expand Meesho's distributor network across priority geographies.
- Own the complete distributor onboarding lifecycle—from first contact to commercial closure.
- Conduct in-person meetings with distributor owners and decision-makers to pitch the Meesho opportunity.
- Evaluate distributor capabilities including infrastructure, financial strength, serviceability and operational readiness.
- Negotiate commercials and partnership terms with distributors.
- Drive stakeholder alignment across brands, distributors and internal teams to ensure timely closures.
- Resolve onboarding bottlenecks and accelerate go-live timelines.
- Partner with brands to identify priority expansion markets.
- Ensure newly onboarded distributors are operationally ready and successfully activated.
- Track onboarding funnel, conversion metrics and activation milestones.
- Build strong relationships with distributor owners, promoters and senior leadership.
- Collaborate with Brand, Operations, Supply Chain and Analytics teams to execute expansion plans.
- Act as the primary point of contact throughout the onboarding journey.
- Develop a strong understanding of regional distributor ecosystems.
- Track competitor distributor strategies, market dynamics and expansion opportunities.
- Bring insights that improve Meesho's distributor acquisition strategy.
- Experience
- 2–6 years of experience in Business Development, Distributor Development, Channel Sales, Supply Expansion or Merchant Acquisition.
- Experience working with FMCG, consumer brands, retail distribution, B2B commerce or marketplaces is preferred.
- Distributor/channel development roles in FMCG companies.
- Professionals with experience onboarding distributors, dealers, wholesalers or large retail partners.
- Strong negotiation and relationship-building skills.
- Comfortable engaging with business owners, promoters and senior decision-makers.
- High ownership with the ability to independently drive closures.
- Excellent communication in English, Hindi and regional languages (preferred based on territory).
- Strong analytical and problem-solving mindset.
- Working knowledge of Excel and CRM tools.
- Extensive travel is mandatory.
- Candidates should be comfortable spending approximately 75% of their time (3 out of every 4 weeks) travelling across cities and states to identify, evaluate and onboard distributors.
- Flexibility to relocate temporarily based on business priorities is an added advantage.
Requirements
- Meesho Mall is Meesho’s branded commerce business, focused on building a trusted destination for branded products across categories for users.
- We are chasing a goal to acquire wallet share of a user on branded items. It is a rocket-ship within Meesho that has been growing super fast YoY.